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There are several benefits of digital marketing, including:

  1. Lower costs: Digital marketing typically costs less than traditional marketing methods.
  2. Greater reach: Digital marketing allows businesses to reach a larger audience, including customers that may not be reached through traditional marketing methods.
  3. Targeted advertising: Digital marketing allows businesses to target specific demographics, such as age, location, and interests.
  4. Measurable results: Digital marketing campaigns can be tracked and analyzed, allowing businesses to see which strategies are working and which are not.
  5. Increased engagement: Digital marketing allows businesses to interact with customers in real-time, through social media, email, and other online platforms.
  6. Better customer insights: Digital marketing can provide businesses with valuable information about their customers, including their preferences, behavior and purchase history.
  7. Better ROI: Digital marketing is more cost-effective than traditional marketing, providing businesses with a better return on investment.

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